Google launches #LovePhilippines campaign

  • Google launches a campaign that will make Filipinos appreciate their history and culture more
  • The campaign is entitled #LovePhilippines
  • It features trivia about the Philippines’ history and culture presented in social media content for Google platforms

In order to reach out to Filipinos to learn more about their culture, top tech firm Google launched a campaign that will be a series of informative materials regarding being a Filipino.

Entitled #LovePhilippines, the campaign was launched Monday during the country’s celebration of National Heroes’ Day.

The campaign will be a series of social media content in Google platforms such as Search, Street View and Youtube that will feature historical and cultural milestone of the country.

“Today, we launch #LovePhilippines, a year-long social media campaign where we will share with you interesting tidbits about our country, culture and people. Let’s celebrate the Philippines everyday! Please spread the #Love for our mother land with pride and honor so others will know more about us too,” Google said in a Facebook post on Monday.

Their pilot post was a video of Philippines’ national hero Jose Rizal as he takes a bite of his favorite merienda [snack], minatamis na santol [sugar-syruped cottonfruit]. And that’s not just it. The video also provides a link to another video on how to actually make one of those to enjoy it as much as Rizal did.

“We hear things said about the Philippines or the Filipinos, but there are plenty of beautiful facts about us that are easily searchable online,” Gail Tan of Google Philippines was quoted in an Inquirer story.

“We want to bring out these information so that people will be inspired to show the world that the Philippines is a fast developing country with a rich history and colorful culture. Filipinos are innately inspiring, and we look forward to spreading more love for the Philippines in the days to come,” she added.

Do you have a trivia about the Filipino culture? Maybe you could tip it out to the guys at Google Philippines!