- Summit Media completes its full digital transformation, bidding goodbye to its ‘magazine past’
- Cosmo PH, Top Gear, FHM, 3 other magazines will no longer have print editions
- Summit Media President Lisa Gokongwei-Cheng released an official statement on Wednesday, April 11
Popular magazines Cosmo PH, Top Gear, FHM, along with three other magazines will no longer have print editions.
On Wednesday, April 11, Summit Media announced on its website that it is now bidding goodbye to its “magazine past”.
“With over 20 million unique monthly users visiting its 15 websites and 33 million more fans following its brands on social media platforms, Summit Media is now the Philippines’ leading digital lifestyle network, and one of the top two local digital media companies in the country. Its expertise in creating data-informed quality content has allowed it to reach digital audiences comprising more than 25 percent of the country’s Internet population,” read the statement.
“This month, Summit Media completes its full digital transformation. The 450-strong company can now be called ‘digital-first’ as it bids farewell to its magazine past, closing the six remaining print editions of brands already thriving online as Cosmo.ph, Preview.ph, Pep.ph, Topgear.com.ph, FHM.com.ph, and Townandcountry.ph.” it further stated.
An official statement of Summit Media President Lisa Gokongwei-Cheng was also released.
“As we embark on our new journey towards a wholly digital future, we look back at the values that made us successful, and one thing that stands out is our respect for our audiences. Our brands, each with its own strong voice and well-defined identity, have resonated with our audiences because they stand for something, which is why for 23 years, Summit published the most successful and well-loved magazines in the country’s history,” Gokongwei-Cheng said.
Meanwhile, the president assured that the company will continue delivering quality and up-to-the minute content.
“As we follow them from print to digital, we will continue our relentless pursuit and delivery of quality, up-to-the minute content and a dynamic and engaging editorial experience—this time, aided by data, which now pervades and informs many of our editorial decisions,” she assured.
“Being highly data-informed arms us with an even better understanding of our audiences, enabling us to create more stories that appeal to their minds and passions, and empowering us to help our advertisers craft effective messages relevant to their audiences,” she noted.
Gokongwei-Cheng concluded by saying, “Moving forward and into the future, we are excited as we continue to reinvent ourselves to become an even more compelling destination in a digital era where opportunities abound.”