New York, USA – United Airlines said it will offer $10,000 to passengers who volunteer to forfeit seats on overbooked flights.
United has also said it will take action to reduce overbooking on flights and improve customer satisfaction.
The offer came after Delta laid out plans to offer up to $9,950 in such cases.
“Our goal is to reduce incidents of involuntary denial of boarding to as close to zero as possible and become a more customer-focused airline,” the carrier said in the statement.
United had spent the last two weeks shrouded by controversy after videos recorded by passengers went viral showing David Dao, 69, who was yanked from his seat aboard a Louisville, Kentucky-bound United flight.
United said it would no longer call law enforcement to deny passengers boarding, nor would passengers who were already seated be required to give up their seats on overbooked flights.
United will adopt a “no questions asked” policy on permanently lost baggage, paying customers $1,500 for the value of the bag and its contents, beginning in June.
“This is a turning point for all of us at United,” Chief Executive Oscar Munoz said in a statement.